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[Master T]: Can we talk about Death Row East, what exactly is happening. What can we expect from it?

[Tupac Shakur]: Do you believe in God?

[Master T]: Certainly!!!

[Tupac Shakur]: Then believe in Death Row East, believe in that for real. If you believe in God believe in Death Row East. We plan to take the same strategie we used with Death Row West, which is mind over matter , taking all our weekness's and making them into our strenghts and numbers. We already run these's streets out here. So now we gonna just gonna help some of these brothers get there money on. Cuz we know they got talent. We got the ways to make them use there talents to the maximum affect. And thats what it's about. Everybody raps. We don't rap. We rap to make money. We do business. Ain't no other record company out there that sold as many records as we did. We outsold Bad Boy, Laface every black record label out there we outsold them in one year!! And I'm a convict and my homeboy just got off a murder case. So that tells you it's pure talent. No hype, we don't got no all around american smiles. They don't even wanna buy are record , but they gotta buy our record cuz we represent the streets.

So Death Row East is gonna be a personification of what we did on the West Side we gonna do it to the East Side. We gonna prove once and for all that all these people talking bout a East Coast West Coast war they like the Juda's was to Jesus. They only here to cause confusion. We here to bring money and to bring change. They here to bring confusion. All these weak rappers Nas and all these suckaz they battling off East and West like it's a game. This ain't no game. If this was chess, we'd be yelling checkmate three muthafuckin' years ago. Cuz we been beat these muthafuckaz. It's not a game. We out here trying to help out people make money , we trying to get out of this three strikes circle they got us in and start getting our paper on. So that's what we doing. By strenght and numbers we comming to the East Coast to prove there is no fear, there is no problem there ain't nothing but approtunaty and approtunaty is over throw the governemt yall got right now which is Bad Boy and Nas and all that bullshit and we will bring a new goverment right here that will fear every person in New York.

[Master T]: Alright man thank you. Take care.

September 4, 1996 |  MTV / MuchMusic Awards